Looks like you're not alone. Even Tom has a hard time getting his kid to eat broccoli.
Check out the whole interview here.
Note: Saint Tigerlily just mentioned in comments that Colicchio will be sitting on a panel with Jessica Seinfeld in Florida. I think Tigerlily was secretly questioning Jessica's credentials. Okay, not so secretly. But you judge for yourself. And then, she asked me what we parents think of Jessica's book and, in general, what we think about hiding pureed vegetables in our kid's food. I don't know about you, but I ranted about it here in 2007 when the book came out. Be prepared - I was mean. And kind of crazed.